Hi, I’m Ivana!

I help growth-driven brands scale online revenue, generate leads, and book more calls with tailored digital strategies.

On a mission to democratize the digital space, one brand at a time.

Why work with me?

I bring over a decade of experience working with DTC and B2B brands of all shapes and sizes, and have helped dozens of early-stage brands surpass their first $100K in sales, and growing brands surpass their first $1M+ in sales.

Process & Philosophy

  • The majority of my clients are early-stage and growing Shopify merchants who use Klaviyo for their email marketing. I’m especially passionate about helping early-stage merchants surpass their first $100K in sales, and helping growing merchants surpass their first $1M in sales.

    I also work with B2B businesses, helping them build an engaged newsletter list that generates high-intent leads and more booked calls.

  • If I don’t genuinely believe I can help move the needle for your business in a meaningful way, I will tell you during our initial discovery call. I’d be happy to refer you to someone else in my vast network who may be a better fit for your needs and budget.

  • I’m all for taking things slow to make sure we’re the right fit for each other. If it doesn’t work out, no hard feelings.

  • I’m always looking for the next innovation that will help me work smarter, resulting in cost-savings that I can then pass on to my clients, so they keep more of their hard-earned $$$ in the bank.

  • I approach your business as if it were my own, and I maintain this lens with every recommendation I make.

  • I don’t believe in throwing everything at the wall and seeing what sticks. Instead, I take a data-driven, strategic approach that will ensure you see positive ROI on your investment with me in the shortest time possible.

I have taught digital strategy and email marketing at Shopify meetups in Edmonton, Calgary, Vancouver, Seattle, New York, and Las Vegas.

Train My Team ➝

What People Are Saying

  • EMILY, Founder & Director at Uplift Content

    “Working with Ivana on our newsletter was one of the best business decisions I've made. She helped us take an unfocused and poorly performing newsletter and turn it into a lead generation tool. Open rates and clicks have tripled thanks to Ivana's strategic guidance, design and setup.”

  • KATYA, Senior Global Designer at Just Eat Takeaway.com

    “After three years of collaborating alongside Ivana at Social Lite, it's been inspiring to witness her transition from Account Manager to Director of Marketing. Not only has she become a leading expert on digital marketing campaigns that exceed both customer and revenue targets, but her inherent eye for design ensure that a company's brand is represented in a beautifully authentic way. What's more, in the last 6 months, Ivana has started to share her insights at industry meet-ups in a way that's both digestible and applicable for anyone wanting to boost their business. As Ivana's lead designer on a number of campaigns, I was grateful for her clear, decisive briefs and direct critique — qualities that demonstrated a respect for my time and the client's. Looking forward to the next project with this strong-willed powerhouse!”

  • BRITTANY, Founder & CEO at Leverage Digital Design

    “Ivana has a way with getting the job done and surpassing expectations. Her organization and time management skills place her above most account managers I’ve worked with. If you want something done and done well get Ivana to do it!”

  • LAURA, Manager - Employee Communications & Culture at EPCOR

    “Ivana volunteered on my team at IABC Edmonton for the 2017-18 season. In her role as editor of the FYI newsletter, she showcased the ultimate in professionalism and creativity. An absolute pleasure to work with, I would highly recommend Ivana for any position that showcases her organizational and communication skills as well as her creative approach.”

  • TESSA, Audience Engagement & Brand Leader

    “Ivana was a force at Social Lite. We were Account Managers at the same time, and from the day she interviewed me to the day I left, I was always impressed by her ability to see the bigger picture, stay true to strategy and curate some of the most beautiful content I've ever seen. Not to mention, she did this all with unwavering professionalism and poise. Ivana's clients and colleagues all love her, no questions asked. She'd be an asset to any team.”

  • SUZY, Marketing Director at Hudsons Canada's Pub

    “I had the pleasure of working with Ivana for three years at Social Lite, collaborating on several client accounts and internal organizational initiatives. Ivana’s ability to juggle multiple projects was unlike any I’ve seen before and made a dramatic difference in the productivity level of the company. Her creativity combined with her attention to detail resulted in consistent high-quality output for clients and the agency.”

  • KSENIYA, Merchant Mastery

    "We had 80 orders in 4 days and Thursday was our best day because we had big impact on sales coming from email campaigns. Despite the fact that our email list is still very small (a little over 1,200 people) we still had over $3k from early access and over $5.5k from BFCM campaigns—which was a big surprise for me! So DO YOUR EMAILS! :)))) they pay off!"

  • NHU, Merchant Mastery

    "This was my first time running a sale with all 4 levels completed, ads running for 3 months now, and I'm so grateful to have reached a new milestone!! Total sales this month has been my highest month at $15,300!!... I have had 3 consistent months with at least $10k in sales. It was hard to believe in the process and stick to it, but it really pays off. Thank you coaches for all the support and guidance!!"

Hear me on these podcasts:

We’ll engage customers and drive revenue while you focus on your core business.

Calculate Your ROI ➝

Chat with me

Book a free, no obligation discovery call to see if we’re the right fit.

Free 30-Min Call ➝